June 15, 2021

How Lifestyle Videos are an Asset to Targeting the Right Buyer

What does a lifestyle describe in real estate? Promoting a certain lifestyle is a way to market a house in order to give an appeal of a home’s culture to potential buyers. A lifestyle video is a way to help immerse the buyer in this lifestyle prior to entering the home. These videos aren’t limited…

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Interior Photography
June 8, 2021

Want to Explore Interior Photography? Here’s What You Need to Know

What is interior photography? Interior photography is a type of photography that focuses on the design and structure inside of a home. This style of photography can focus on taking images of anything from a complimentary side-table to the architectural structure of wooden beams that lie on the ceiling. Successful interior photographers need a high…

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apartment video
May 25, 2021

The Secrets of a Successful and Professional Apartment Video

What are Apartment Video Tours? An apartment video falls under the many categories of real estate video. These videos explore smaller spaces of a larger property in order to sell multiple spaces. Apartment video tours are an immersive video experience that portrays an apartment in a cinematic manner. Realtors that showcase properties with video receive…

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photo of architectural photography
May 11, 2021

6 Common Errors in Architectural Photography

Though real estate photography and architectural photography seem similar, the differences between the two are rather significant. Architectural photography focuses on the integral beautification in displaying the structures of a space whereas real estate photography typically focuses on displaying a space so that the property can be sold. Building photography is an exceptional tool to…

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Matterport 3D movie
April 27, 2021

How to Captivate New Clients with Matterport

Matterport is a 3D camera and programming system that creates a digital space or “digital twin” of any property. Matterport is unique in that it is not limited to only looking at a virtual image of a space but, the technology allows for you to build, design, and manipulate the online world that has been…

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real estate virtual tours example
April 13, 2021

Want a Quicker Way to Sell a Home? Real Estate Virtual Tours

What Are Virtual Home Tours? Real estate virtual tours are a digital experience that allows buyers to explore a home in a 3D perspective without entering the house. These 3D virtual tours for real estate are typically interactive in which the customer can navigate the home to enter separate rooms. The technology allows the consumer…

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real estate floor plans
March 30, 2021

The Ultimate Guide to Real Estate Floor Plans

Real estate floor plans allow for a consumer to visualize a space as their own versus an area that has merely been styled or designed for them. Floor plans can show something as large as an entire building’s layout from floor to floor or offer something as small as a room in an apartment. Floor…

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real estate photo editing
March 23, 2021

Top 10 Tips to Real Estate Photo Editing

Real estate photo editing is almost as important as taking the photos themselves. The transformation of the raw images into photos that display a home’s perfections is a simple process with small changes to enhance a photo. These little touch-ups help to demonstrate the quality of a home and the quality of a picture. Here…

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March 16, 2021

Why Your Real Estate Videos Are Not Succeeding

When real estate videos are crafted properly, they are a tool that can help sell a property and boost leads within a company. When an agent or company uses video real estate, it allows for a client to be immersed in a home from anywhere. Real estate videos can showcase a property in a more…

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real estate photography
March 9, 2021

How Real Estate Photography Increases Your Homes Value

Why You Should Utilize Real Estate Photography: Homeowners, when putting their homes on the market, want to sell their homes quickly, efficiently and to the right people. Using home photography and real estate photography can help accelerate and improve this process. The place in which you lived or you are selling, should appeal to a…

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real estate marketing services
February 25, 2021

5 Ways to Best Use Real Estate Marketing Services

The consumer and business relationship is dependent on a product that is able to sell. The content and marketing strategies used to sell the product may be just as important. Real estate marketing services has increased in its online presence over the last decade but a big part of it is still the recommendations of…

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virtual staging real estate photo
February 24, 2021

How Virtual Staging Can Be Your Greatest Asset

A piece of real estate is no longer dependent on a home’s physicalities to sell the space. Real estate now depends on various factors, and maybe the most impactful factor is the emphasis of the technology-focused market. The use of online tools helps clients shop from home and see their homes’ future in an easier…

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