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February 24, 2021

How Virtual Staging Can Be Your Greatest Asset

virtual staging real estate photo

A piece of real estate is no longer dependent on a home’s physicalities to sell the space. Real estate now depends on various factors, and maybe the most impactful factor is the emphasis of the technology-focused market. The use of online tools helps clients shop from home and see their homes’ future in an easier way. The real estate market has turned towards a more consumer-focused industry versus a market created by real estate moguls.

Virtual staging allows a company to assess their buyers and sellers, which then allows them to use real estate to target what the consumer wants. Virtual staging takes an empty space or a visually unappealing space and adds or removes details to make a home look more open and inviting. The process begins with the photographer. The photographer takes an image and then sends the image to a seasoned editor. The editor adds furniture, decor, and pieces to make a space more welcoming for a fraction of the average staging price.

When and Why You Should Use Virtual Staging

Virtual staging real estate is a practice that creates an exceptional standard from the click of a button. No longer is the hunt for staging furniture and pieces necessary; the staging can be anything your imagination takes you to. Virtual home staging can allow for specific rooms to be changed. Buildings selling multiple spaces like office buildings or apartment complexes can use virtual staging to add variety and detail in imaging to entice their buyers.

Virtual Staging is Cost-Effective:

Real estate virtual staging is, first and foremost, cost-effective. Not only is staging in person complicated, but it also is draining on the wallet. No longer is it necessary to hire people out, move around bulky furniture, or even pay for months of furniture rental. In empty spaces, virtual furniture staging can create a space that appeals to your buyers and truly accents the area without hunting down the proper furniture.

You can also use virtual staging to make a single room to look like distinct and different spaces. A room is no longer tied just to the nursery or the game room, but it can look like several types of rooms, without paying and moving around expensive rented furniture. Virtual staging isn’t limited to just being online; an agent selling a home should bring the real estate virtual staging images to a showing to demonstrate the potential a space has for buyers.

Staging Sells Real Estate:

Time and time again, staged homes sell quicker than their counterpart homes that are not staged. Staged spaces sell 88% faster than a non-staged home. A home without staged pieces can often look like an empty shell of a space and people are disinterested instantly. A buyer wants to feel the life and personality of a home, and by not staging a home, this feeling is lost. With the addition of staging, not only can the real estate sell quicker, staged homes sell for at least 17% more on average than a non-staged home.

Through the use of virtual staging solutions, you are setting up your home to sell for more in a shorter amount of time.

When and Why You Shouldn’t Use Virtual Staging

Virtual home staging can be a great tool to sell a home, but only if it is used properly. The most significant issues that arise from virtual staging real estate is trying to do it in the cheapest way possible. A home should be sold to demonstrate the best possible view of a home and cutting corners doesn’t allow for this to happen. Virtual staging is used to help accent the best parts of a home.

Don’t DIY It:

Professional real estate virtual staging editors know the way to edit a room to look natural. A professional editor will know how to make sure the light hits objects in a natural way, as well as how to blend a variety of images into the main image. Many companies that provide virtual staging work directly with an interior designer to create a space that looks and feels like what you want to market.

Generally, a professional team will change an existing space or add to the area to make the real estate look like a home. They can change furniture, add accent walls, change the paint color on a wall and give a different experience to a client than they would get with just an empty room.

Looks Can Be Misleading:

When using virtual staging solutions, make sure a watermark is added to the visual so that buyers do not get confused about the change in scenery when showing up to see the home in person. By simply adding something on or below an image that says the rendered photo was a virtually staged piece, you are protecting yourself from false advertising and providing misinformation.

89% of buyers that use the internet for real estate use photos to help them decide on a place. While this is important, if you are using both images of a house and virtually staged photos, make sure to distinguish the differences between the two. This will prevent confusion and will also provide security for a consumer’s clarity.

Don’t Go Overboard:

When designing a home through virtual staging, it is easy to add too many pieces because you can access so many options at your fingertips. By using too many details, a level of clutter is added, which creates an overwhelming feeling to a space.

When designing the home through virtual staging, keep the decor neutral, simple, and timeless. This allows for a variety of clientele to see the potential of a home without sacrificing the space’s integrity. Using bold colors and sticking to different themes in your virtual furniture staging may take away from the actual visual appeal of a home.

With the need for an online presence in real estate, virtual home staging is just one more advantage over competitors. Utilizing virtual staging in selling a home will prove for a cheaper process and a higher selling price.