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October 12, 2021

How Real Estate Photography Retouching Elevates an Image from Average to Amazing

Real estate photography retouching

What are real estate photography retouching services?

The editing of real estate images or real estate photography retouching is the process of enhancing a property image through photo editing. Every image needs a bit of editing after it is taken. Even with the best photographer, equipment, or location, an image is not perfect the moment it is captured. There will always be faults in an image and editing helps to develop these flaws into beneficial pieces within a photo.

How does real estate photography retouching make a difference in a photograph?

Simply taking a picture of real estate is just half the battle of producing a finished photograph. An ideal image for both the photographer and the client is created through the collaborative process of real estate photography and real estate photography retouching. Where shadows and highlights are imperfect in the original RAW image, a few movements in the editing process can enhance the beauty of a space nearly immediately. Retouching can improve lighting, remove unwanted objects, enhance colors and even change the sky in an image. 

What real estate photography & retouching services are essential?

Real estate retouching elevates an image from simplicity to be focused and bright at professional quality. The RAW image format, a necessity when capturing images, allows for all data within the image sensor to be inserted within an image. Though JPEG is a highly recognizable file format, the RAW image format has more data within an image. This RAW file can enhance the picture at large, but changes to the tiniest details can be hyper-focused on within the editing process. Real estate photography retouching provides the opportunity to elevate an image from ordinary to extraordinary. 


4 Simple Ways to Improve an Image with Real Estate Photography Retouching Services

The scope of what editing softwares can add to an image is vast. Transforming an image for a client is no easy task despite the tools within the editing software. Here are four simple ways to improve an image with real estate photography retouching services

1. Combine Exposures

The technology that is within a camera does not always have the range to encapsulate lighting in its entirety when there is a wide range of light and dark between the foreground and background. Exposing a light source causes the focal point of an image to be entirely too dark. If exposing the subject the light source will be blown out and the background will lose its detail.

A way to correct this common problem is to take two images and combine their exposures in Photoshop. One image should have the proper exposure on the foreground of the image and the other image should have proper exposure on the background of the image. It is important to plan ahead for this type of editing; the camera should be placed on the tripod to create the same composition for both pictures. 

The images will simply need to be added into photoshop, applied with a layer mask, worked on by an editor, and exported. This solution of combining exposures is commonly used in real estate photography to show what the lighting of a space is in everyday events. 

2. Polarize Two Images

What does it mean to polarize an image?

Polarized lighting occurs when multiple light ray’s movements stay on a single plane. Polarization, in photography, occurs when a filter is placed over the lens to remove glares, reflections, and distractions within an image. This process can also be achieved through retouching services. Polarization can be removed through retouching by combining two images within photoshop. These images will then be layered to remove the glare that comes from the different planes of light movement in the separate images.

Why should you polarize an image? 

Photography is a way to capture the movement and way we see light, but not all settings can create the best circumstances for an image. Polarizing an image eliminates distractions in an image such as reflections, glares, and lack of clarity. This retouching element also gives way for richer colors to be prominent in a photograph. 

#3 Adjusting the Sky

Not every space and every day will have the sky or skyline a photograph needs in its background. Real estate photography intends to create the best impression of a space. When the sky is imperfect, the ideal setting of a room is thrown off and the aesthetic of a space is changed.

By adjusting the sky, a room’s appeal is maintained and the space instantly becomes more appealing. The sky’s color can be changed to establish a mood, birds or planes can be removed to create a clear sky, or even a couple of clouds can be added to create a more natural feeling. 

Changing the sky is also beneficial when the weather is proving to be an obstacle for a photographer. Natural light from a clear sky creates the best image, and an editor can manipulate an image to look as if it was a clear day. When editing a sky into an image, it is necessary that the sky be edited to look as natural as possible. 

#4 Additional Changes for the Client’s Plan

A real estate agent or a client will have an intention of what they want a space to look like when it is photographed. Real estate photography retouching gives the ability to add or change things according to the client’s plan. This can be anything from removing scattered objects around a room to clean up an image or adding a bit of color to make a space pop. 

Real estate photography retouching allows for the experience of the client to extend past the instant an image was taken. Editing an image creates an opportunity to serve a client’s needs while making a space look its best.


Why should you use real estate photography retouching services?

Clicking the camera’s shutter is just the first step of the photography process, real estate photography retouching services place the finishing touches on an image. An image is truly unfinished without a bit of editing. With a few strokes of Photoshop’s brush, an image moves from adequate to remarkable.