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April 13, 2021

Want a Quicker Way to Sell a Home? Real Estate Virtual Tours

real estate virtual tours example

What Are Virtual Home Tours?

Real estate virtual tours are a digital experience that allows buyers to explore a home in a 3D perspective without entering the house. These 3D virtual tours for real estate are typically interactive in which the customer can navigate the home to enter separate rooms. The technology allows the consumer to see specific details and angles that real estate photography and real estate video do not give. These visuals are necessary when 83% of home buyers ask for some sort of visual before viewing a home.

Virtual home tours are not just another feature to add to your marketing page; they are significant in attracting more buyers. Virtual tour real estate on a real estate listing gets 87% more views than those without. The agent can make these tours through simple apps, but using a professional will always have its benefits.

There are apps and tools accessible to sellers like Google VR, Lapentor, etc. Typically, real estate photography companies can also create these tours for you. The visuals are generally made using a 360-degree camera or a camera with a 360-degree panorama, and having someone who knows how to use these tools can prove useful in the long run.

What Makes an Excellent Virtual Real Estate Home Tour?

A virtual tour of real estate is simple in production, but to create a high-quality home tour, you have to follow a few simple procedures. This ensures that the virtual tour appears professional and it adds beauty to the online listing.

A legitimate display of the home:

The home should not be a digital recreation or rendering of the house. If the home appears to be edited or created to look a certain way, it is less likely to be appealing to a client. The purpose of a virtual home tour is to immerse a client in a real home, not a created one.

Ease in navigation:

Whatever tool or platform you use, it should be easy for a client to navigate the digital space without any significant troubles. The navigation should let the buyer grab an image and zoom in and out on certain spots of the home.

It should also allow for the buyer to move easily through different rooms as if they were in the house walking. The activity of these virtual tours increases the time a client spends on the website, and it also increases the likelihood of a client purchasing the home.

High-quality images:

The last thing that a client wants to see is a grainy and pixelated picture of a home. The 3D virtual tours of real estate should encompass what it feels like to be in the home, and low-quality imaging takes away from this quality. This is why professional real estate photographers are beneficial in this process.

A real estate photography company can create a 3D virtual tour to create a realistic and fully immersive experience from the buyer’s home’s comfort. By utilizing three-dimensional camera systems, professional virtual tours give people a high-quality walk-through experience.

Compatible with different platforms:

The real estate virtual tour should be compatible with various browsers, software, and technology. The tour should be able to be completed on both desktop and mobile devices.

Visual appeal:

If there is any clutter or mess, it should be cleaned up before the virtual tour shoot. You want your client to see the home in the best light possible, and if clutter is occupying a majority of the imaging, it only acts as a distraction.

Adding staging or small decorative details will also help with the visuals. Some programs for real estate virtual tours can even add virtual staging to a home. The atmosphere created through staging the virtual tour can only add to the buyer’s experience.

Perspective, perspective, perspective:

Ensure that the visual you are providing gets the home’s image from the best angles and perspective. A buyer would never view a home from the perspective of the tiles or the higher angle of the ceiling so you want to find a visual that is as natural as possible. Try to set the angle of the camera to a height that is typical of the average person. This angle immerses a person in the virtual tour experience.

Using Real Estate Virtual Tours for Marketing:

Virtual tour real estate is a great asset in marketing a home. With 93% of people using the internet and websites to purchase a home, the more tools you have on an online platform can only benefit you in the long-run. Here are some benefits of using virtual tours in marketing:

Have more productive showings:

A client will first tour a space online first and then be led through an open house or showing by real estate agents. As they tour online first, the agent won’t have to waste showings on clients who do not find the space useful.

The medium that virtual tours allow for a client to have access to the home at all times. The buyer is no longer limited to interacting with a home just when the agent is available; with 3D virtual tours real estate, there is an open house 24/7.

More exposure of the space:

Any additional marketing tool that is added to a listing leaves room for a wider audience. Real estate photography, real estate videography, a walk-through, floor plans, etc., add more advantages to selling a home.

Websites that have virtual tours maintain more extended views. Virtual tour statistics show that listings with virtual tours gain 5 to 10 times longer views and times than those without. 

Virtual Tours are a Competitive Edge:

Real estate virtual tours have a significant influence on how quickly a home sells and its presence in the real estate community. By adding a virtual tour, the client gets additional exposure to the space, but the listing has an additional competitive feature in the real estate market.

In the process of providing a personalized viewing experience, you increase your forms of digital media that appeal to your audience. Virtual home tours will have a distinct impact on the listing and the online presence of a home.